Newbie to this SMS thing!
Does the component supports sending branded SMS ?
By branded I mean that receiver is shown sender's Brand or Business Name instead of cell# or short code.
Guide in this regard will be highly appreciated.
This is not possible for GSM modem as it is not allowed by the service provider.
To do this you need to use SMPP protocol and for SMPP you need to connect to the telco service provider server.